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Smart College Spirit Wear & Custom University
Apparel Ideas

Smart College Spirit Wear & Custom University Apparel Ideas
published: July 26, 2023

Smart Collegiate Apparel Ideas

When students, families, faculty, and staff are affiliated with a college or university, collegiate apparel is in high demand. Students love showing off their school spirit, and custom college apparel makes a great gift or keepsake for those who love their school or want to show pride in their children’s achievements.

The best way to promote your college or university and make these high-demand items easily available is to set up a spirit wear store. Geiger offers support and guidance to establish your online store, making it simple to promote and sell collegiate apparel and other items to just about anyone around the world. Prospects, students, alumni, faculty, staff, families, and supporters will appreciate the opportunity to share their support on shirts, sweatshirts, pants, socks, hats, and more.

Shoppers can efficiently choose their favorite styles and sizes, selecting custom T-shirts for summer and comfy hoodies for winter. Free your staff from collecting paper order forms, managing cash, and distributing ordered items. Whether you set up a spirit wear store for a limited time as part of a big fundraiser or want to establish a long-term school store for years, reach out to us to help.

Here are some great custom collegiate apparel items to get in stock:

College T-Shirts

Perhaps one of the quintessential pieces of collegiate apparel is the T-shirt. Perfect for working out at the gym, heading to class, or lounging around, T-shirts can be the go-to item of clothing for just about any casual event. On or off campus, college T-shirts are popular, comfortable, and practical.

Our Hanes® ComfortSoft® Full Color T-Shirt is made from 100 percent preshrunk cotton, delivering all-day comfort. Its double-needle stitching throughout, and shoulder-to-shoulder taping supports durability wash after wash and wear after wear. Imprint your school’s full-color logo or mascot and watch them disappear from your spirit wear store!

Check out our other popular college tees:

Mid-Price Campus Tees

Looking for something a little nicer than cheap college T-shirts? The beauty of the T-shirt is that you have a range of qualities and prices to choose from. If you’d like to stock mid-price shirts, look no further than Geiger’s selection.

Our Bella + Canvas™ Modern Fit T-Shirt is made from ring spun and combed cotton and is slightly fitted in shape for a stylish cut. Retail-inspired, this lightweight tee features a fine jersey knit that’s supremely soft.

Best-selling mid-range college T-shirts also include:

Luxury Collegiate T-Shirts

Top-quality, luxury T-shirts may appeal to a certain spirit wear customer that wants collegiate apparel to last for ages. Perfect for college anniversary celebrations, luxury T-shirts can be created as a limited edition with special logos or memories. Use them for alumni reunions or as part of a thank you package for your supporters.

The Unisex Next Level Apparel Triblend T-Shirt features a baby rib-knit set-in collar, satin label and side seam. With fabric pre-shrunk, you don’t need to worry about this luxury top losing its shape or changing size.

Browse our other luxury collegiate tees:

Custom Collegiate Sweatshirts, Hoodies & Crews

When the weather gets cold, everyone appreciates warm, comfortable sweatshirts and hoodies for those long walks around campus, chilly football games, or bonfire nights. Friends, family, and alumni can feel part of the team during games, whether they are in the stadium in person or watching the action across the country online.

The Threadfast Full Zip Heathered Hoodie - Unisex is a warm and cozy full-zip sweatshirt designed to fit men and women. This lightweight hooded sweatshirt is made with 50 percent polyester, 38 percent combed cotton and 12 percent rayon blend material. Its tri blend yarn gives the sweatshirt a vintage, heathered look, with a contrasting zipper.

Browse our other luxury collegiate tees:

Mid-Price Custom College Sweatshirts

If you’re looking to level-up your college sweatshirt selection, Geiger offers several mid-priced custom spirit wear sweatshirts that are ready and waiting for your college or university logo.

The Unisex Threadfast Apparel Ultimate Fleece Hoodie Sweatshirt delivers the ultimate in comfort with a retail fit, ribbed cuff and hem, three-panel hood and hidden pockets. Students and supporters dedicated to sustainability will appreciate the fact that this sweatshirt is made using polyester fiber from recycled materials, including plastic bottles.

Be sure to peruse our other mid-level collegiate apparel options:

Best Custom University Sweatshirts

Stock top-of-the-line custom college apparel including premium hoodies and sweatshirts. Geiger partners with well-known name brands to make the highest quality apparel available for personalization.

For example our Champion® Powerblend® Hoodie Sweatshirt is designed by a trusted brand name known for quality and comfort. Offering Champion hoodies are sure to be a hit in your spirit wear store, ensuring that students, staff, and supporters will wear them time and again.

Made with durable over stitching throughout, these sweatshirts feature a heavy rib knit waistband and cuffs and have a dyed-to-match drawcord for additional appeal.

Be sure to look at our other top college hoodies:

School Logo Outerwear

Especially appealing for colleges or universities located in the colder areas of our country, college spirit wear designed to keep students warm in the winter will be in high demand. Geiger offers a complete line of custom outerwear including our Active Life Men’s Campus Microfleece Jacket, which is made from soft 100 percent polyester micro-fleece material with an anti-pill finish for a long lasting quality look. Featuring raglan sleeves, front pockets, self-fabric gussets at the cuffs, and double needle stitching at the bottom hem, this jacket is available in a wide selection of color options to best represent your school.

Browse our wide selection of school logo outerwear:

Collegiate Polos

Once spring comes around, your spirit wear store may see an increase in sales for polo and golf shirts. These can be particularly appealing to alumni who may appreciate such apparel not only on the golf course but in the office and at home as well.

Our Port Authority® Silk Touch Performance Polo – Ladies is a sophisticated polo that’s performance ready and professional looking. Made from smooth and soft 100 percent polyester double knit material, this polo delivers moisture wicking technology and has a snag resistant finish.

Other popular collegiate polos include:

College Spirit Wear Quarter Zips & Pullovers

Both quarter zips and pullovers are appreciated both on and off campus. Offering style and comfort, these tops can be layered over short-sleeve tops when temperatures may fluctuate throughout the day.

Our Ladies' Sport-Tek® Sport-Wick® Reflective Heather Half Zip Pullover features an all-over reflective heather print and moisture-wicking properties. With its poly/spandex blend, this jersey stretches for easy mobility and features a cadet collar, slight drop tail open hem, and open cuffs as well as a gently contoured silhouette and thumbholes to keep hands warm.

Other top-selling pullovers include:

University Logo Headwear

Caps, hats, beanies and visors keep students’ heads warm in the winter and shaded in the summer. They are also a great way to keep your college or university name out in the community.

The Team 365® by Flexfit® Cool & Dry Pique Performance Hat makes a perfect addition to your spirit wear store. Made from 97 percent polyester and 3 percent spandex, this six-panel mid-profile cap features Cool & Dry® fabric to keep perspiration away and let air in.

Other popular headwear includes:

Custom College Sweatpants, Shorts & Leggings

Bottoms are just as important as tops when it comes to custom collegiate apparel. Whether your students, faculty or alumni are looking for cozy sweatpants, athletic shorts, or stylish leggings, Geiger delivers with a range of brand name products perfect for your college logo.

Perfect for gym warm-ups, sleeping wear, or lounging apparel, our Unisex Bella + Canvas Jogger Sweatpant is the perfect choice with standard side pockets, white cord drawstring, cuffed bottom, side seam, and tear away label.

Here are other collegiate bottoms for your consideration:

Other Wearable School Spirit Gear

Finally, let’s not forget the accessories like scarves, sunglasses, and socks. These must-have items for both students on campus and supporters on the sidelines present your college with the perfect opportunity to share its brand and logo far and wide.

Our Midcalf Jacquard Socks with Bamboo Thread are always appreciated as they offer super soft comfort. Made from natural bamboo threads, the mid-calf socks are knit jacquard with a woven imprint that is fully customizable for your college.

Check out these other custom spirit wear gear items:

When it comes to offering collegiate apparel for school spirit and educational support, Geiger has you covered. Not only are these items a perfect ongoing inventory for your spirit wear store, but they can be part of new student college acceptance packages before they arrive on campus and shared with alumni each year when they come back for homecoming and reunions. Outfit your students, alumni, staff, faculty and supporters with quality items that are useful, comfortable and appreciated while sharing your college’s unique brand and identity throughout the community and country.

FAQ About College Spirit Wear

Spirit wear is an item of clothing, such as T-shirts, hoodies or shorts, or a wearable accessory like hats and sunglasses, that are imprinted with a college or university logo to encourage a feeling of school spirit and community. They help connect students, staff, and alumni together throughout years.
School spirit wear is important because it helps create community among students, staff, faculty, families, alumni, and supporters. Everyone associated with a particular college or university has something in common and can share the mission of the higher learning institution with his or her support.
Any item of clothing or accessory that is customized with a college insignia, logo, team mascot or other branding image is considered spirit wear. Collegiate apparel such as T-shirts, sweatpants, hoodies, hats, and jackets are popular spirit wear. Today, belts, sunglasses, scarves, and blankets are also often customized for colleges.
The easiest way to create a spirit wear store is to work with Geiger. Our team has helped many colleges and universities as well as corporations and other organizations create quality custom spirit wear and build successful online stores that not only help advertise their brands but also generate a stream of revenue from promotional items.